The Power of
Simplicity in Songwriting
By Kim Copeland
Most up and coming songwriters have been told at least
once to “be original”. Try to say something that hasn’t been said
before or to say it in a new way. Easier
said than done, right?
…Maybe so.
Kim Copeland Music Producer |
Too often we strangle our creativity by trying to be too
profound, too clever, too original.
Listen to the radio. Most radio
hits contain elements of familiarity combined with a new twist. They aren’t reinventing the wheel. They just
give us enough new to make the old sound fresh.
Listeners want to feel engaged and comfortable while
listening to songs. They don’t want to
think as much as feel. Music is more
emotional than intellectual. Complex
lyrics and musical structures have their place, but in commercial songwriting,
they are rarely the songs that “break” songwriting careers. Those songs are written for the writer, not
the audience. If you hope to find
commercial success as a songwriter, you owe it to yourself to try to understand
what listeners respond to. Why they are
drawn to some songs over others. What
makes them willing to pay for some songs so they can listen to them over and
over again?
Simplicity is a powerful tool in songwriting. If you can wrap a deep message within a
catchy, repetitive melody, you’ve got a hit.
If you can create a groove that makes the listener immediately feel
comfortable wanting to move to it, you’ve got a hit. By combining simple elements that any
listener can get involved with easily and quickly, and original elements
(whatever you do differently than anyone else), you create a fresh, new product
that can attract a mass audience.
When you play to your strengths by doing what comes
naturally to you, you make writing songs easier and you write better
songs. Keep it simple by identifying
elements that work for you and combining them in a way that works for
audiences.
Study what people respond to about your songs. Once you have identified it, let that be the unique
factor that you showcase in all of your writing. It could be your language; the way you
express yourself or your ideas. It might
be your musical gift; the chord voicings you use or the particular texture and
tone of your instrument, be it guitar or voice.
Perhaps you feel grooves and phrasing that is different and hooks people
into your songs.
Study hit songs from several genres, and try to determine
what about the song is infectious to listeners. Is it the groove, the hooky
message, the musical riff, the sing along melody? Next, choose one element from each of two or three
different hit songs, and combine them with one of your lyrical ideas. Maybe a repetitive chord structure from one
song combined with the groove of another.
Now add your original lyric to it and see if it gives you a presentation
for your song that now contains some proven elements with some fresh new
ones. Almost every hit song has
something that is familiar hidden within it, either by design or accident.
I am certainly NOT encouraging you to plagiarize anyone’s
work; but studying it, learning from it and using that knowledge to help you
break through the wall of commercial songwriting is encouraged. We are all conglomerates
of what we have seen, heard, felt, and absorbed. By using your experiences, talents and
personal musical tastes you will create an original voice for yourself as a
songwriter. Hopefully, one that will
help you stand out as original while attracting a mass audience.
When you hear “be
original” and “this is a little TOO
different – I don’t know what to do with it” in the same conversation,
perhaps you are trying too hard. Try
being original within the structure of familiarity and see if not only makes
your songwriting life easier, but also elevates your standing in the commercial
market.
You can find more info about Kim at www.kimcopelandproductions.com
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